Why We Built Websites Like A Boss: The Story Behind the Movement
December 12, 2025

Most “About Us” stories start the same way:
“We saw a gap in the market…”
And sure, we did. But what we really saw was frustration.
We saw thousands of amazing service providers — coaches, barbers, photographers, tutors, therapists — all losing business because their websites were either outdated, confusing, or worse… nonexistent.
And every time we heard someone say,
“Yeah, I know I need a better website, but I just can’t afford it right now,”
we knew something was broken — not with them, but with the industry itself.
So we decided to fix it.
That’s how Websites Like A Boss was born.
A platform built by the same team behind
Book Like A Boss, with one mission:
To give every service provider a website that looks amazing, runs fast, and actually brings in business — without costing a fortune.
The Problem We Kept Seeing (And Hearing)
We’ve been working with service providers for years through Book Like A Boss.
We’ve seen every version of the “website struggle”:
- “I paid a designer $2,000 and still don’t have a live site.”
- “My hosting expired and I didn’t even know.”
- “I built my own site on a free platform… but it looks terrible on mobile.”
- “I can’t update anything without breaking something.”
Sound familiar?
The reality is, most business owners don’t have the time, tech skills, or budget to build a professional website that actually works. And the ones who try to do it cheap end up spending more fixing it later.
We realized what they really needed wasn’t just another website builder — it was a done-for-you solution that handled everything.
Design, hosting, booking, SEO, updates — all under one roof.
From Bookings to Websites — The Natural Next Step
When we launched Book Like A Boss, our mission was simple: help service providers sell their time and book clients online with ease.
And it worked.
Over 8,000 business owners now use BLAB to run their schedules, payments, and client relationships.
But then we noticed something:
Many of our users had
terrible websites.
They were sending traffic to old, clunky pages that didn’t match the quality of their brand — or worse, no website at all.
We’d help them set up beautiful booking pages, but their main sites were letting them down.
So we asked the obvious question:
“Why not give them the full package?”
That’s when Websites Like A Boss was born — a natural evolution that combined our world-class booking technology with modern, beautiful, high-performing websites.
Why We Give Away the Websites for Free
This is the part that makes people raise an eyebrow.
“Wait… you’re giving me a website for free? What’s the catch?”
There isn’t one.
We realized that charging thousands upfront keeps too many small businesses stuck in digital limbo. So instead, we decided to remove that barrier entirely.
We design and build your website for free, and you simply pay a low monthly fee that covers:
- Premium hosting
- Maintenance & updates
- Security
- SEO tools
- Built-in booking system
- Ongoing support
It’s like Netflix for your business — one predictable monthly payment that keeps your website running, growing, and earning 24/7.
It’s better for you because you don’t risk a huge upfront cost.
It’s better for us because we build long-term relationships instead of one-time transactions.
Everybody wins.
Our Philosophy: Websites Should Work, Not Just Exist
We don’t believe in “set it and forget it.”
A website isn’t a trophy. It’s a tool.
It should attract visitors, convert leads, collect payments, and communicate your value — automatically.
That’s why every site we build includes:
✅ Built-in
Book Like A Boss scheduling and payment tools
✅ SEO setup optimized for
Google + AI search engines
✅ Mobile-first, lightning-fast design
✅ Conversion-focused layouts (because pretty is good, but profitable is better)
✅ Real human support — not chatbots who tell you to “restart your browser”
When your website is doing its job, you get to do yours — without worrying about uptime, tech updates, or code.
The Bigger Vision: Powering a Million Small Businesses
We’re not just building websites — we’re building a movement.
The internet has made it easier than ever for anyone to start a business.
But too many talented people are still being held back by poor technology and outdated pricing models.
Our goal is to change that — to empower 1 million service providers with professional, high-performing websites that help them build wealth, independence, and credibility online.
We believe that when small businesses thrive, communities thrive.
And if we can help make that happen — even in some small way — that’s worth everything.
Meet the Team Behind the Boss
We’re a small but mighty team — designers, developers, support pros, and a few caffeine-powered creatives who genuinely love helping people succeed.
Our founder, Nachum Kligman, built Book Like A Boss back in 2017 to help service professionals sell their time online.
Websites Like A Boss is the next chapter in that mission: helping those same professionals take control of their entire digital presence.
We’re based in Israel, but our customers are everywhere — from Los Angeles to London, Sydney to South Africa.
We believe excellence has no borders (but great WiFi definitely helps).
What Makes Us Different
Here’s what separates us from every other “website company” out there:
| Typical Web Designer | Websites Like A Boss |
|---|---|
| High upfront fees | $0 design fee |
| No booking system | Built-in scheduling & payments |
| You handle hosting | We host for you |
| Limited updates | Ongoing maintenance included |
| One-and-done service | Long-term partnership |
We’re not just your web design company.
We’re your online business partner.
The Future: Websites That Think Like a Boss
Next up? AI-driven website optimization.
We’re already testing smart systems that automatically suggest updates, improve conversion rates, and personalize your content based on visitor behavior.
Imagine your website saying,
“Hey, you got 30% more traffic last month when you used this headline — want to update your homepage?”
That’s the future we’re building.
A world where small businesses can compete with enterprise-level tech — at a fraction of the cost.
The Invitation
If you’re a service provider who’s tired of overpaying for underperforming websites…
If you’re ready for a platform that makes running your business online effortless…
If you want to look, sell, and grow
like a boss —
Then it’s time.
👉 Apply for your free website and join the movement that’s changing how service providers succeed online.
Because it’s not just a website.
It’s your business — finally working, like a boss.
Ready to Build Like a Boss?
Launch a booking-ready, professionally branded site for just $97/month
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